Laura Belgray – Book Launch Hero + Bonus Course Overview
If you’re preparing to launch a book or product and want to make it an unforgettable success, Laura Belgray’s Book Launch Hero is your ultimate playbook. This course is more than just launch strategy—it’s a masterclass in persuasive copywriting, smart storytelling, and how to authentically build buzz that converts into sales.
Laura Belgray, renowned copywriting expert and founder of Talking Shrimp, brings decades of expertise to the table. With this course, she hands over her proven frameworks, scripts, templates, and real-world examples that helped top entrepreneurs and bestselling authors craft launch campaigns that work.
Whether you’re self-publishing your first book, launching an online course, or relaunching an existing product, Book Launch Hero equips you with everything you need to create a magnetic pre-launch campaign, write copy that captures attention, and generate serious sales—even if you’re not a “marketer.”
What You’ll Learn Inside Book Launch Hero
1. Pre-Launch Preparation That Builds Anticipation
Learn how to prime your audience so they’re excited before you even announce your launch. Laura walks you through building anticipation and warming up your email list with subtle storytelling, email sequences, and sneak peeks that feel natural and not pushy.
2. The Launch Content Blueprint
This section focuses on how to map out your entire launch sequence, including:
Launch calendar
Email timeline
Instagram & social posts
Behind-the-scenes content
Live sessions & reels
Laura gives you a launch plan that’s customizable to any type of product or book. This is ideal for solopreneurs, creators, and writers who want to launch with impact, but without the overwhelm.
3. High-Converting Sales Copy Templates
No more staring at a blank page! Laura provides email copywriting templates that cover:
Early interest & teaser emails
Launch announcement emails
Cart open reminders
Last chance & scarcity emails
Post-launch wrap-up
Each template is infused with personality, humor, and authenticity—hallmarks of Laura’s writing style that make her emails not only read but eagerly awaited.
4. Bonus: Behind-the-Scenes Copy Reviews
Get access to real launch email reviews from successful campaigns. Laura breaks down what works, what flopped, and how she turned casual readers into loyal customers through simple tweaks in subject lines, CTAs, and storytelling.
Who Is This Course For?
This course is perfect for:
Authors launching their first or next book (self-published or traditional)
Coaches and course creators preparing for a launch
Service providers with digital products or memberships
Freelancers looking to help clients write better launch copy
Creative entrepreneurs ready to grow their audience and boost conversions
You don’t need any experience in marketing or copywriting. Laura’s step-by-step approach makes it easy to follow along—even if writing sales copy terrifies you.
Bonus Content You’ll Get
With this exclusive version of Book Launch Hero, you’ll also receive BONUS material not available in the standard package:
The Headline Swipe File: Laura’s top-performing subject lines and headlines from 20+ launch campaigns.
Social Media Launch Templates: Plug-and-play caption templates for Instagram, Twitter, Threads, and LinkedIn.
Pre-Written Sales Page Sections: Fill-in-the-blank frameworks to build your launch landing page quickly.
Bonus Workshop: Launching When You Don’t Feel Ready: A mindset session to help you move past fear and perfectionism.
Why Learn from Laura Belgray?
Laura is one of the top names in copywriting today. With over two decades of experience writing for major brands and personality-driven entrepreneurs, she has helped countless creators turn their words into wealth. She’s worked with names like Marie Forleo, Amy Porterfield, and a roster of online business leaders who trust her strategies to drive six- and seven-figure results.
Laura’s unique strength is writing with personality—without hype or sleazy tactics. Her signature “funny, real, and persuasive” copy style is exactly what sets successful launches apart in today’s oversaturated digital world.
If you’ve been struggling to write copy that feels good and still gets sales, this course will change the game for you.
Course Benefits at a Glance
✅ Proven launch plan from a top-tier copywriter
✅ Ready-to-use email copy templates
✅ Real-world examples with breakdowns
✅ No fluff, hype, or manipulative language
✅ Bonus content for social, mindset, and headlines
✅ Suitable for books, courses, and digital products
Final Thoughts
Laura Belgray – Book Launch Hero + Bonus is more than just a course. It’s your full-service copywriting toolkit for a successful launch. Whether you’re writing your own emails or working with a VA or copywriter, this course gives you the templates, structure, and inspiration you need to feel confident and get results.
Launching doesn’t have to be stressful. With Laura’s help, you’ll enjoy the process, connect more deeply with your audience, and sell more—naturally.
If you want your book, product, or offer to finally get the attention and revenue it deserves, Book Launch Hero delivers.
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